Matthews Communications - Portfolio

Portfolio

The following are only a few samples of projects we've worked on. For more, please contact us directly.

	ANNUAL REPORT The goal of this annual report was to provide a few highlights of the far-reaching, community-driven work that YMCA Canada does every year. An interactive online version of the report was also created, thereby minimizing the print run of this fuller version. Download this sample
	WHITE PAPER Written to highlight the high-tech client's unique selling proposition in a highly competitive, rapidly expanding marketplace, this white paper is used as a sales tool on the client's Web site and through its direct seller network. Content was also adapted into a PowerPoint presentation for use at international speaking engagements. Download this sample
	CORPORATE BROCHURE This 12-page booklet was designed to demystify and promote the client's highly specialized services for a significant niche client group. Tone -- warm yet professional -- was especially important, to avoid the "corporate-speak" this brochure's target readers are particularly sensitive to. Download this sample
	BOOK Working closely with a design and project management team as well as a team of corporate archivists, Jennifer Matthews wrote all content for a 128-page, coffee-table book created to celebrate the client's 100th anniversary. Download this sample
	MAGAZINE Jennifer Matthews is editor of this Toronto college's alumni magazine, working with college staff and stakeholders, freelance contributors, and an outside design agency to plan, write and edit the long-standing publication. Read the latest issue online
	GUIDEBOOK Part of a larger kit that included a cover letter, CD with letter templates and workbook, this 24-page guidebook provided an overview of the extensive duties of named executors (the target audience), and highlighted the client's expertise in the area. Download this sample
	NOT-FOR-PROFIT BROCHURE Our ongoing work with this not-for-profit client began with a communications review, a "rebranding" of key messages and a new tagline, and has included the creation of updated marketing materials, including this flagship brochure. Download this sample
	AD This ad is one of many we've created for publication in newspapers, magazines and web. We work with our clients and their in-house or external designers, or can introduce our own design colleagues when appropriate. Download this sample
	WEB WORK We work collaboratively with site owners and web designers to create an online presence that engages readers and meets our clients' goals. A few samples of our recent work: www.frodislaw.ca https://ilc.tvo.org/en-ca/home www.sentia.ca

Services

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Clients

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